Profile

Alphabet

Alumni

BA (Hons) Graphic Design

Photograph of Sam Lane and Sebastian Needler of Alphabet working on MAC computers in their office

Abbas Mushtaq, Sam Lane and Sebastian Needler met whilst studying on our BA (Hons) Graphic Design course. After graduating they co-founded branding agency Alphabet in Leeds in 2016, and then relocated to Manchester in 2018. Their clients include JD Sports, CEV Volleyball, and global tech giants OnePlus.  

"My favourite element of studying at university was the studio atmosphere. I feel we all inspired each other and drove each other forward. Going into the studio never felt forced, and it was somewhere that I think we all knew was the best place to be to have fun and be creative."

Sebastian Needler, Alphabet, BA (Hons) Graphic Design graduate

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