MA Advertising and Branding

Duration

1 year full-time / 2 years part-time

Institution code

L28

UCAS Code

N/A

A Subaru vehicle on a stormy beach with lightning accompanied by the text: 'It's just a puddle.'

Harry Brown

A mock up of an advertisement featuring a juice bottle with a green cap on an orange background with text that reads: 'Wondering where the sun is? We've got it. When you can't see the sun, taste it instead.'

Emma Simpson and Ella Curtis

A mock-up advertisement of a vintage Rimowa suitcase with text about its mysterious appearance in the North Atlantic in 2001.

Emma Simpson and Ella Curtis

Elizabeth Ford

Lily Shackleton and Taylor Orford

A photograph of a person dressed in black with a teddy bear in the background. Text reads: 'Losing focus during sex is a sign of ADHD.'

Honor Farmer and Jasmine Pears

The Course

This course is for practitioners looking to excel in brand management, creative direction, and digital strategy, with an emphasis on creativity, adaptability, and critical thinking skills.

The course will appeal to recent graduates, early career professionals and creative professionals seeking a collaborative environment across the disciplines of advertising, branding and communication design.

The course is designed to build expertise in creative advertising, consumer behaviours, digital marketing, and campaign planning, while fostering an understanding of emerging media trends.

With a curriculum built around the principles of creative problem-solving, students will develop skills in crafting brand narratives and designing impactful campaigns. The course emphasises the importance of flexibility, adaptability, and strategic insight, encouraging students to approach branding and advertising through the lens of problem-solving and innovation.

This course is ideal for practitioners aiming to develop their understanding of advertising, branding, marketing communications, and digital marketing, advancing its graduates’ careers in agencies, corporate brands, or freelancing.

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The Structure

Our postgraduate courses include both specialist subject modules and transdisciplinary core modules. Both are underpinned by independent learning. You will be supported with a variety of teaching and learning methods, including individual supervision, group tutorials, live briefs and project proposals, as well as being encouraged to collaborate with students from other postgraduate courses.

Our academic staff are engaged in contemporary practice in their specialism and will support, encourage and challenge you during your studies. All postgraduate students are taught together in research methods and business-related modules.

Postgraduate courses can be studied either full-time over one academic year or part-time over two academic years. Teaching is broken down into three teaching blocks per year.

Students are able to access a range of specialist facilities aligned to their research interest.

Specialist Resources

Students are able to access a range of specialist facilities by arrangement. These include: Mac suites with industry-standard equipment, library with curated specialist resources including our special collections, photography and filmmaking equipment, lighting studios and digital print resources.