Selina Smyllie graduated from Creative Advertising (now BA (Hons) Marketing Communications) in 2021 and now works as an Art Director for the advertising agency IMA-HOME in Leeds.
Selina has worked for multiple advertising agencies such as McCann in Leeds, and Hero in Melbourne, Australia, working with brands such as Adidas, L’Oréal, La Roche Posay, Dettol and Bumble. In 2021, Selina won the coveted D&AD New Blood Black Pencil Award for their project ‘Lit on beat’.
Outside of work, Selina regularly returns to Leeds Arts University to collaborate with the BA (Hons) Marketing Communications course students, and also runs a platform called Not Another Creative, which is aimed at generating awareness of creative careers to young people and to re-educate them on what ‘creativity’ means.