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BA (Hons) Marketing Communications

Duration

3 years / 4 years with placement year*

Institution code

L28

UCAS Code

3 years W900 / 4 years W901

A poster featuring a painting of a person on a rearing horse wearing an army uniform including a bicorne and red cloak on a battlefield that represents the Battle of Waterloo. The person is pointing their hand up in the air seeming determined to carry on while under their arm is a blue Deliveroo delivery bag. There is writing above that reads: Conquer your hunger. In the right-hand corner is the blue Deliveroo logo.
A poster featuring a painting of a person on a rearing horse wearing an army uniform including a bicorne and red cloak on a battlefield that represents the Battle of Waterloo. The person is pointing their hand up in the air seeming determined to carry on while under their arm is a blue Deliveroo delivery bag. There is writing above that reads: Conquer your hunger. In the right-hand corner is the blue Deliveroo logo.

Cicely Alderson

A poster with a yellow background and text that reads: Biro pens are the most stolen object in the world. Part of the text is in a black biro effect until the letter j in object, the text then changes to a red biro effect to display it has been written by a different pen. At the bottom of the poster is the Bic logo.
A poster with a yellow background and text that reads: Biro pens are the most stolen object in the world. Part of the text is in a black biro effect until the letter j in object, the text then changes to a red biro effect to display it has been written by a different pen. At the bottom of the poster is the Bic logo.

Gabriel Barnard

A poster divided into a red and white background with the tagline that reads: Don't be a prick, get your tick in the bottom right-hand corner. Next to the text is a logo with a white tick inside a droplet shape. On the white half of the poster, there is text in bold red capitals that reads: Giving blood is really, really bad. On the red half of the poster smaller white text reads: Sometimes, they run out of chocolate digestives. I know. Nightmare. The sticker they give you will probably fall off. Immediately. Also, they have no soya milk for the teas and coffees. Honestly, you'd think they would at least have a dairy alternative. For the heroes that we are.
A poster divided into a red and white background with the tagline that reads: Don't be a prick, get your tick in the bottom right-hand corner. Next to the text is a logo with a white tick inside a droplet shape. On the white half of the poster, there is text in bold red capitals that reads: Giving blood is really, really bad. On the red half of the poster smaller white text reads: Sometimes, they run out of chocolate digestives. I know. Nightmare. The sticker they give you will probably fall off. Immediately. Also, they have no soya milk for the teas and coffees. Honestly, you'd think they would at least have a dairy alternative. For the heroes that we are.

Eleanor Farish

A poster with a blue background and light orange text in capital letters that reads: Anything but delicate with a small drink can next to it. Below is a photograph of a partly smashed glass, the bottom half is intact with a yellow drink inside however it is surrounded by shards of glass from the top half implying that part of the glass has exploded.
A poster with a blue background and light orange text in capital letters that reads: Anything but delicate with a small drink can next to it. Below is a photograph of a partly smashed glass, the bottom half is intact with a yellow drink inside however it is surrounded by shards of glass from the top half implying that part of the glass has exploded.

Lyndarn Harrison

A poster with a cartoon image of a person divided into two halves with a red and beige background. In the beige half of the poster, the person has an unhappy expression whilst holding a hotdog and wearing a shirt with a plain hairstyle. Next to them is text that reads: Making the most of a beige situation. On the red background, the other half of the person has a red more livelier hairstyle and is smiling at the ketchup bottle they are holding. In the bottom right-hand corner, white text reads: It has to be Heinz.
A poster with a cartoon image of a person divided into two halves with a red and beige background. In the beige half of the poster, the person has an unhappy expression whilst holding a hotdog and wearing a shirt with a plain hairstyle. Next to them is text that reads: Making the most of a beige situation. On the red background, the other half of the person has a red more livelier hairstyle and is smiling at the ketchup bottle they are holding. In the bottom right-hand corner, white text reads: It has to be Heinz.

Harriet Bradley and Will Heldt

A Horizontal poster with a dark yellow background and bold black text through the middle that reads: My dreams of being proposed to on a private jet are finally coming true. At the end of the sentence is an asterisk which leads to another sentence in smaller font that says: He works in duty-free. Below is text in small bold font that reads: Celebrating 10 years of belusions because to us it makes sense. At the bottom left-hand corner is the Bumble logo.
A Horizontal poster with a dark yellow background and bold black text through the middle that reads: My dreams of being proposed to on a private jet are finally coming true. At the end of the sentence is an asterisk which leads to another sentence in smaller font that says: He works in duty-free. Below is text in small bold font that reads: Celebrating 10 years of belusions because to us it makes sense. At the bottom left-hand corner is the Bumble logo.

Tala Cameron and Maia Johnston

A poster with a red background and text that reads: Mummm..The text is yellow and the M is in the McDonald's Golden Arches format. Below white text reads: You already know what they're going to ask.
A poster with a red background and text that reads: Mummm..The text is yellow and the M is in the McDonald's Golden Arches format. Below white text reads: You already know what they're going to ask.

Joshua Kilgarriff

A poster featuring a person in front of a shower curtain, wearing a camouflage patterned shower cap with a red star on the front. He has two stripes of cream on each cheek in the style of war paint. In the left-hand corner is a photo of a Nivea bottle with text that reads: Start the revolution against sensitive skin.
A poster featuring a person in front of a shower curtain, wearing a camouflage patterned shower cap with a red star on the front. He has two stripes of cream on each cheek in the style of war paint. In the left-hand corner is a photo of a Nivea bottle with text that reads: Start the revolution against sensitive skin.

Jasper McIver

A horizontal poster with a yellow background and black text that reads: My grief counsellor died recently, he was so good I didn't even care. In the bottom left-hand corner, the text in a bolder font reads: Over 900 counsellors listed on yell.com. In the bottom right-hand corner, there is a peeling effect unveiling the Yellow Pages logo.
A horizontal poster with a yellow background and black text that reads: My grief counsellor died recently, he was so good I didn't even care. In the bottom left-hand corner, the text in a bolder font reads: Over 900 counsellors listed on yell.com. In the bottom right-hand corner, there is a peeling effect unveiling the Yellow Pages logo.

Taylor Orford

A poster with a black background featuring two almost identical piles of laundry consisting of black and white clothing. The white text above reads: The only problem is knowing which is the dirty pile. In the right-hand corner is a photo of a Nivea bottle with text that reads: Keeping your whites, white and your blacks, black.
A poster with a black background featuring two almost identical piles of laundry consisting of black and white clothing. The white text above reads: The only problem is knowing which is the dirty pile. In the right-hand corner is a photo of a Nivea bottle with text that reads: Keeping your whites, white and your blacks, black.

Honor Farmer and Jasmine Pears

A poster with a light blue background, in the middle is large white text that reads: Nice Pants with an exclamation mark at the end. Underneath small dark green lettering reads: You should wear them again tomorrow. In the bottom left-hand corner, there is small text that reads: Less washes, less carbon, do good by doing less and then in the bottom right-hand corner is the Stockport Can logo.
A poster with a light blue background, in the middle is large white text that reads: Nice Pants with an exclamation mark at the end. Underneath small dark green lettering reads: You should wear them again tomorrow. In the bottom left-hand corner, there is small text that reads: Less washes, less carbon, do good by doing less and then in the bottom right-hand corner is the Stockport Can logo.
A poster featuring a black and white photograph of two people sitting outside having a conversation. One person is holding out their hands for emphasis while speaking, the other person has a shocked expression on their face. At the top of the poster is text that reads: Oh my god she broke her curling iron how? At the bottom of the poster is text that says: Tune into the gossip, Phonak Speech Enhancing Hearing Aids.
A poster featuring a black and white photograph of two people sitting outside having a conversation. One person is holding out their hands for emphasis while speaking, the other person has a shocked expression on their face. At the top of the poster is text that reads: Oh my god she broke her curling iron how? At the bottom of the poster is text that says: Tune into the gossip, Phonak Speech Enhancing Hearing Aids.

Amy Coggan and Annabel Stephenson

A white poster featuring an image of famous 1950s actress Marilyn Monroe wearing a white dress while pushing down the hem of her dress which has been replaced by a lettuce leaf. There are three green swirl patterns dotted around the poster with text that reads: For the daring, join the squad at Misfits Foods. The at is written using the at symbol. At the bottom of the poster is the Misfits logo.
A white poster featuring an image of famous 1950s actress Marilyn Monroe wearing a white dress while pushing down the hem of her dress which has been replaced by a lettuce leaf. There are three green swirl patterns dotted around the poster with text that reads: For the daring, join the squad at Misfits Foods. The at is written using the at symbol. At the bottom of the poster is the Misfits logo.

Zoe March and Jessica West

A collage effect poster with a person lying down with their legs raised in the air displaying their red trousers, they are also wearing a white crop top and boots. Next to the trousers in a bubble appearing as white paper with text inside that reads: Your red trousers are iconic! At the bottom of the poster is the text that reads: Phonak Virto, Paradise Hearing Aid. It's never the first thing you notice.
A collage effect poster with a person lying down with their legs raised in the air displaying their red trousers, they are also wearing a white crop top and boots. Next to the trousers in a bubble appearing as white paper with text inside that reads: Your red trousers are iconic! At the bottom of the poster is the text that reads: Phonak Virto, Paradise Hearing Aid. It's never the first thing you notice.

Megan Dovey and Finn Wilson

The Course

On this carefully focussed degree, you will learn to produce ‘Ideas That Work’. Our tutors nurture individuality through collaboration and practices modelled on real-life creative agencies. Develop new skills, gain hands-on experience and learn to pitch your ideas.

Our tutors have considerable industry experience spanning marketing communications, brand development, strategy, advertising, art direction and copywriting. They will support you to understand how communications work, so that you can use creative thinking to help brands connect with consumers. Tutors spend time working with students one-to-one, giving constructive feedback, and nurturing creative potential to create business solutions.

Our students pitch, win placements and work with leading national and international agency partners such as McCann, Ogilvy, Leo Burnett, M&C Saatchi, Bartle Bogle Hegarty, Dentsu Creative, Havas, AKQA, IMA-HOME, We are The Allies, Drummond Central, Zeal, We Are Social, Golley Slater, Anomaly, 21 Grams, CULT London, and TBWA. These links maximise your exposure to global industry practice.

You’ll have the opportunity to enter prestigious international competitions such as the D&AD New Blood Awards, Cannes Future Lions and The Drum Chip Shop Awards. Top agencies offer coaching, mentoring, work critiques, live briefs, workshops, competition briefs and work experience.

Creative thinking sits at the core of our offer. Our approach encourages originality, innovation and experience of first-hand creative challenges developed both in-house and through our industry contacts. We have a focus on employability and helping you to produce the strongest portfolio possible to secure your ideal job.

*The placement year is subject to approval.

BA (Hons) Marketing Communications Instagram

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How to apply for our undergraduate courses

The Structure

Through our expert tuition, you will develop the ability to recognise, explore, understand, and build a fundamental knowledge of the elements of marketing communications. You will grow awareness of new and traditional media, brands, context, language, practices, creative and strategic thinking.

Course Facilities

BA (Hons) Marketing Communications students are based in purpose-built studios, designed to reflect working environments within the industry.

Computer suites house networks of Apple Mac computers featuring regularly updated, industry-standard software for a wide range of creative applications that support all our courses including: image creation, scanning, editing and manipulation; and 3D scanning and 3D printing. All our suites use equipment consistent with that used in the creative workplace. A purpose-built specialist library is open to all students and includes Digital Collections to enhance the learning experience, and special collections of artists’ books, photobooks and illustrated books as well as the University archive. Self service facilities are available throughout, supported by a dedicated and experienced team of library staff.

Students are able to borrow photography equipment including digital SLR cameras for still and moving image, lighting and a range of support equipment, which can be used in our lighting studios or off-site. Digital print resources enable professional-standard, large-format digital printing and print finishing. Large format (up to A0) printers are available, capable of printing over a metre wide.

BA (Hons) Marketing Communications

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Study Abroad

Studying abroad can help Leeds Arts University students gain valuable experience, broaden their horizons, develop international networks and experience their practice from a different perspective. Leeds Arts University has a global network of international partner universities in 15 different countries. Students can apply for a semester abroad in their second year of study.

Accolades

  • AKQA Future Lions Winners 2024

  • D&AD New Blood Wood Pencil 2024

  • D&AD New Blood Graphite Pencil 2024

  • D&AD New Blood Graphite Pencil 2023

  • D&AD New Blood Yellow Pencil 2022

  • D&AD New Blood Yellow Pencil 2021

  • D&AD New Blood Black Pencil 2021

  • YCN Award Winner 2021

  • Chip Shop Award Winner 2021

  • YCN Award Winner 2020

  • D&AD New Blood Yellow Pencil 2019

  • D&AD New Blood Wood Pencil 2019

  • YCN Award Winner 2019

Career Opportunities

Graduates usually find employment within marketing communications agencies, working as art directors, copywriters, creative directors, strategists, marketing managers, social media managers, brand planners and account handlers. Others prefer to start their own businesses, work as freelancers or continue to postgraduate study.

Course News

05 Jul 2024

Students win D&AD New Blood Pencils for ninth year running

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20 Jun 2024

Students win prestigious Cannes Future Lions competition

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24 May 2024

Graduate makes PRWeek UK's 30 Under 30 list

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16 May 2024

Big Book Crit sets up students for success

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See all University News Articles

Student Stories

BA (Hons) Marketing Communications

Selina Smyllie

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BA (Hons) Marketing Communications

Cicely Alderson and Lisi Davis

Read Cicely Alderson and Lisi Davis's story

BA (Hons) Marketing Communications

Jasper McIver and Zebedee Devey

Read Jasper McIver and Zebedee Devey's story

BA (Hons) Marketing Communications

Lyndarn Harrison

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Academic Staff

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Fabio Fragiacomo

BA (Hons) Marketing Communications - Course Leader

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Nicholas Young

BA (Hons) Marketing Communications and MA Graphic Design - Senior Lecturer

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Connecting you to creative industries

Industry Opportunities

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Creative Networks

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Industry Speakers

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Applying

How to apply for our undergraduate courses

Undergraduate entry requirements

Undergraduate fees and finance

Information for International Students

Higher Education Teaching and Learning at Leeds Arts University

Course Specification for BA (Hons) Marketing Communications*

*Please note that our courses are subject to an annual review process in order to maintain their quality and enhance the student experience. As a result, Course Specifications may be amended for the coming year.

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